Sell your Music with Better Album and Web Design!
Have you ever purchased a CD solely dependent on the cover design, or have you been attracted to an artist, band, producer or record label based on their emblem, poster or website?
While it’s correct that browsing for CD’s from leading distributor store outlets like Towers Records has stopped because people are using online music providers for CD orders and individual song downloads, cover pictures are still being used to identify music on internet sites, and some store outlets like FYE, Walmart, and many others still have music segments where people browse CD’s and DVDs.
Print and web design in the audio industry is really about identity.
The finest creative specialist for your job is well-trained, familiar with the business, your viewers, and also makes design decisions based on achieving specific aims. A main CD design objective is promoting your songs to clients or music industry professionals (e.g., procuring a producer, crew, record label or other distributor through a demo).
Design plays a part in order decisions. When browsing for music, we typically pick up what visually attracts us and then look at the listed songs, unless we are seeking a specific artist or title. Or if you’re online, you get to see information about the artists, their songs, and what they can offer. I personally know that Web design Launceston offers a great satisfactory music web design to please viewers and eventually make them buy music because of the design. All of these is how a individual gets a feel for the CD artist, mood, and vibe; and finally, hopes to be satisfied that the CD delivers what the design and titles suggest.
Let the Music Take Your Mind
Music is not defined as visual artwork, but audio does produce mental imagery. Music videos wouldn’t exist if that weren’t true. One reason I am not glued to MTV or other music video programs, is that I like to present my thoughts complete freedom to conjure its own graphics in response to music. Music package design (CD and DVD) is a hors d’oeuvre, an invitation, and a precursor to some total sound experience-perhaps even a story or journey. When you work with a designer (or do it yourself), it’s important to record the imagery in your head to assist the creative leadership along. It’s also good for your designer to follow the music, so there’s a healthy quantity of vision to feed the creative procedure. Between the two, a wealth of visual ideas will emerge.
Count the Ways
Music professionals use graphic design in particular ways and have definite ideas about what they want the designs to achieve. Require Neil Alexander (leader for his group, Nail, and former keyboardist for The Machine, America’s premier Pink Floyd tribute band).
As for a strong web site, Neil had this to say: “A good web presence is very important nowadays. Info (text, audio and visual) must be well organized and clearly presented. I found it desirable to employ a professional designer to put together a very simple and easily navigated Web website.”
Utilize design aspects to assess quality. To cover each one especially in this Guide would take too long, so here are some Key criteria to help judge a design success:
Is it unified with the content or message you are trying to get across? This produces a direct connection and feeling of belonging.
Is it unified with the content or message you are attempting to get across? This creates an immediate connection and feeling of belonging.
For a web site, layout and image success is measured by whether your goals for establishing the site are being met. Does it reflect your individuality? Are you currently making sales? Is your visibility increasing? Is it easy for people to navigate and locate what they want? Are there any lively and valuable discussions or information being shared? Are people returning a number of occasions to your site?
Once the success criteria become established for your project, the actual fun begins: designing it.
The Design Process: What To Expect
Professionals have processes to aid them creatively. There’ll be an initial consultation through which lots of questions are asked. Most designers utilize a layout brief form. The questions on the form are designed to crystallize and reevaluate your identity and vision, so you and the designer are all clear about it. Both get a copy, and sometimes you are going to be asked to join it to approve the precision before concept development production starts. You’ll be asked to sign a contract and to reunite it with a retainer (a retainer is a section of the total cost for the job that has to be paid up front before any work starts).
The very first thing you’ll notice is thumbnails (tiny sketched images) or roughs (larger hand-created or computer-generated) ideas. Thumbnails and roughs are thought development methods. You will review them and choose one or two on which the designer will concentrate and make revisions. Once you approve a last design, it is ready to be printed. If it’s an internet design, it’ll be coded, programmed, and uploaded to the computer at the ceremony hosting your website. You pay the balance due, and the process is complete.
Budget, Low Budget, No Budget
Pricing for different kinds of projects can vary vastly depending upon the business structure and the duration of time the company has been working. The company can be a style studio, freelancer or consultant, or a printing shop franchise like Kinko’s and have years of experience or become newly established in the business. Two excellent resources for getting low cost bids on producing print or web graphics for you are Elance.com and Freelance.com
I am talking about pricing as low as $250-$500 for trademarks, CD’s, DVD’s, and internet sites depending on your requirements. Most of the lowest cost design studios are located outside the U.S.
The charges quoted are based on nationwide surveys spread into creative professionals. Standard fees are not cheap. The visual communications innovative field is a highly appreciated, for-profit business, so fees reflect our need to create a living at what we do. Whenever someone gives you an estimate, be sure it details every single service being supplied to warrant the price tag.
There are different options to look at that keeps prices low. A few include:
- Supply your own superior photos and/or illustrations. Photography as well as are specialties requiring additional compensation.
- Personally coordinate printing and CD or other sorts of duplication. Our time is money so coordinating printing to your project and getting your CD duplicated will cost you more.
Barter for support. We might reduce the fee or function for exchange in case something you do is of significance to us.
Contact your local college or college and request a referral to a current grad or current senior pupil. There are some extremely talented young people that are happy to get customer experience and build their portfolio.
Where there’s a will, there is a way. Carefully consider what you want the layout to communicate, who you want to attract, and what you want to accomplish. A marriage between sound and sight can only have a positive impact on your career. Only 1 look can be the start of a relationship.